Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

 
 
GeoMarketing Africa is proud of the fact that they boast a large and ever-growing client-base in South Africa and throughout the African continent.

Just some of our clients include Coca Cola Fortune, Coca Cola Peninsula Beverage, Amalgamated Beverage Industries, British American Tobacco, Media 24 and various others.



 


“We needed a simplistic tool in which to give visibility to the routing process. In the past, Excel alone relied on Sales Managers to know their territories and from experience in general, we don’t always do a good job without visual mapping.”

“An easy to look at map and then I make the changes directly onto the Excel spreadsheet and see the changes immediately.”

“It’s the best mapping software that integrates easily and 100% into Microsoft Excel.”

“The data integration helps us make good decisions when it comes to deciding territorial boundaries for sales teams and account managers.”

“It has helped us 1000% in our route to market strategy.”

“A major plus is that we can customise maps and related data (census) to show on maps as well as export and use in other mapping software.”

“…we are still astounded by what this has done for the business.”


FMCG – Beverage Industry
We needed a simplistic tool in which to give visibility to the routing process. In the past, Excel alone relied on Sales Managers to know their territories and from experience in general, we don’t always do a good job without visual mapping. The tool was suggested to us and it is awesome!

In our case, we do routing around rep routes based on outlet clusters and volume and getting that from Excel onto a map is made easier through this tool. It enables easy integration and displaying Excel lists on maps – manipulation of data and the displays updated on the fly. This has helped us in geocoding and correcting suburbs/address data with our master data. It can automatically calculate if a latitude or longitude is inside a geographical area and return the geographic areas.

The data integration helps us make good decisions when it comes to deciding territorial boundaries for sales teams, account manager and MOTs.

It has helped us 1000% in our route to market strategy and especially our placements of MLPs are their geographic boundaries and customers within.

We are still astounded by what this has done for the business – it has already paid for itself.

Marketing Consultancy – Route to Market Specialist
I am a consultant specialising in Route to Market design and implementation. Spatial XL has allowed me to show every part of the process visually from strategic levels, through tactical to daily operational activities, giving examples of network design, territory delineation to area classification, outlet channelization, setting customer service policies, routing resources and logistics efficiently.

Having MS Excel in the background, you can balance different dimensions to obtain the best solution. I have successfully balanced time, volume and quantity in one of my projects ensuring that my client has a practical and sustainable solution to best meet the needs of their customers. I have been able to create practical and sustainable solutions for my clients and I am able to show my clients visual examples of improved efficiency through before and after scenarios.

I have recommend Spatial XL to all my clients irrespective of the size of the company - as a cost/value proposition Spatial XL payback can be in days and not years

 
 


How our clients are using Spatial XL:
FMCG Beverage Clients

• It assists them with outlet development programmes and to identify high demand areas and opportunities for new outlet development.
• Map competitor data to better understand competitor threats, strategies and trends.
• Directly link, map and compare customer data with census data for a more in-depth analysis of sales performance and market segmentation.
• Create hot spot maps to determine areas with high outlet densities, high sales volumes and competitor presence.
• Visualise and plan daily operational activities.
• Optimise route to market planning, strategies and implementation.
• Resource optimisation – Before, reps had no clear boundaries or demarcation and travelled across vast areas. After using Spatial XL, they were able to balance customer allocation, define sales and rep boundaries and concentrate focus. They reduced drive times and improved productive time by over 100%.

FMCG Tobacco Client
• Assist with depot expansion.
• Assist with operational route identification, daily planning and resource requirements planning.
• Create maps for sales managers and reps in order to provide a clear understanding of their own specific geographies and routes.
• Map customer data against retail universe to identify opportunities, gaps in the market and areas that are under-serviced.

Media Client
• Define, locate and size target markets for a better understanding of current markets and distribution of new products.
• Map and identify top performing stores, markets and areas where turnover is the highest.
• Assist with a visual and more in-depth analysis of sales and forecasting.
• Assist as a transparent and visual framework for effective communication, planning and decision making.

FMCG Client
• Generate over 25 000 coordinates for store locations countrywide.
• Map and visualise customer distribution and demarcate clear sales territory boundaries.
• Map customer database against retail census to identify gaps in the market and areas that are under-serviced.
• Understand baseline opportunities in existing and potential markets.